Anthropology and ID: Design for people and the culture they work in

Instructional design is not all about using PowerPoint, Podcasts, video attached, feedback provision requirements, extensive information and intensive knowledge acquisition. . . . The personal profile of the learner is the pillar of effective instructional design. This is a  marvellously effective and point-driven speech on the anthropological aspects of instructional design.

In the Learning Age

donfaye Don Draper and Dr. Faye Miller, on Mad Men. She taught him to be at least a little human-centric… a lesson that didn’t take. (AMCTV)

I’m not the first to see the strong ties between instructional design and social–ethnographic anthropology. But, a commercial application that evolved out of the marketing and advertising industries of the 1960s (thanks, Don Draper and his one-time love interest, Faye Miller, PhD.) has crept into numerous fields concerned with how people move through their environment and make sense of the information that confronts them. Instructional Design is no exception. However, you won’t be  shocked to hear it is an under-applied framework in our field of adult learning.

When we take the time to observe, catalog and empathize with our e-learning cohort, we can much better prepare and deliver the desired learning, and their anticipated outcomes. In very broad strokes, these fall into three main categories:

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