How Blended Learning Promotes Higher Learning and Transfer Rates

With only 10-40% of higher learning actually transferred to the workplace, instructional designers face multiple challenges posed by the ROI-focused world.

Marianna Ridley

As authors Stolovitch and Keeps state in Telling Ain’t Training (2002), the goal of instruction is “transformation of the learner” (p. 16).

Although transformation connotes lasting change, studies indicate that only 10% to 40% of learning transfers to the workplace (Baldwin & Ford and Ford & Kozlowski as quoted in Martin, 2010.)

In today’s ROI-focused world, instructional designers need to embrace strategies that promote much higher learning and transfer rates.Blended learning, which incorporates effective techniques of numerous adult learning theories, is a powerful option for increasing learning and transfer rates.

An Introduction to Blended Learning

Blended learning is “a combination of training methodologies … which uses the best delivery method for the successful achievement of the learning objective” (Hofmann & Miner, 2009, p. 6). Note that “learning objective” is singular. In a blended approach, the instructional designer identifies the most effective delivery method for each individual learning objective, not each…

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