With only 10-40% of higher learning actually transferred to the workplace, instructional designers face multiple challenges posed by the ROI-focused world.
|As authors Stolovitch and Keeps state in Telling Ain’t Training (2002), the goal of instruction is “transformation of the learner” (p. 16).|
Although transformation connotes lasting change, studies indicate that only 10% to 40% of learning transfers to the workplace (Baldwin & Ford and Ford & Kozlowski as quoted in Martin, 2010.)
In today’s ROI-focused world, instructional designers need to embrace strategies that promote much higher learning and transfer rates.Blended learning, which incorporates effective techniques of numerous adult learning theories, is a powerful option for increasing learning and transfer rates.
An Introduction to Blended Learning
Blended learning is “a combination of training methodologies … which uses the best delivery method for the successful achievement of the learning objective” (Hofmann & Miner, 2009, p. 6). Note that “learning objective” is singular. In a blended approach, the instructional designer identifies the most effective delivery method for each individual learning objective, not each…
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